Responsibilities
The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

As the Product Marketing Manager for Brand Innovation, you will be responsible for setting the go-to-market strategy for TikTok's solutions focused on driving adoption of our internal and external planning and forecasting tools. You will partner closely with various cross-functional stakeholders in agency and client sales, product management, partnerships, and business marketing to assess key gaps and develop the strategic direction for our proprietary planner and API solutions.

You will use your experience and marketing knowledge working with advertising products to develop the GTM strategy and lead outbound, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You will leverage your research and investigative skill to evaluate internal and external user behavior, understand market trends including competitive and how these apply to our overall strategy.

Responsibilities:
- As part of the broader brand product team, you will partner with Sales leadership and Global Responsibility Marketing to set long-term objectives and develop product strategies and operation for our TikTok Planner and RC API.
- Partner with internal cross-functional teams to develop and execute go-to-market plans and create sales enablement content, driving adoption with external and internal users.
- Lead trainings with internal stakeholders landing the value proposition and nuances of the product suite
- Partner closely with the sales team and clients to deeply understand and synthesize market needs, opportunity sizing, and product pain points to inform the direction of product development and influence roadmap
- Build an understanding of TikTok advertising and planning products and leverage these products to achieve customer goals

Qualifications
Minimum Qualifications:
- BA/BS degree or above.
- 3+ years of product marketing or product management experience with digital/social ad products.
- 1+ years of experience in the digital advertising industry, ad measurement, or advertising planning and forecasting.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational, and analytical skills with the ability to juggle multiple stakeholders.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an `Always Day 1` mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $103200 - $244889 annually.​
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​
For Los Angeles County (unincorporated) Candidates:​
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​
3. Exercising sound judgment.​